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Privacy Policy

Privacy Policy

Last Updated: December 2025

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1. Introduction

Safeli ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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2. Data Controller

Safeli is the data controller responsible for your personal data. You can contact us at:

Email: hello@safeli.co.uk
Website: www.safeli.co.uk

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3. Information We Collect

3.1 Information You Provide

When you purchase a health and safety manual from us, we collect:

  • Company Information: Company name, business address, number of employees, industry sector

  • Contact Details: Name, email address, phone number

  • Payment Information: Processed securely through Stripe (we do not store complete card details)

3.2 Information We Collect Automatically

When you visit our website, we may automatically collect:

  • Technical Information: IP address, browser type, device type, operating system

  • Usage Data: Pages visited, time spent on pages, links clicked

  • Cookies: See our Cookie Policy for details about cookies we use

 

4. How We Use Your Information

4.1 Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contract Performance: To fulfill your order and deliver your customised manual

  • Legal Obligation: To comply with tax, accounting, and other legal requirements

  • Legitimate Interests: To improve our services, prevent fraud, and communicate with you about our products

  • Consent: For marketing communications (where applicable)

4.2 Purposes

We use your information to:

  • Process your order and deliver your customised manual

  • Send order confirmations and delivery notifications

  • Provide customer support

  • Maintain financial records and comply with tax obligations

  • Improve our website and services

  • Detect and prevent fraud or unauthorised access

  • Send marketing communications (only with your consent)

 

5. How We Share Your Information

5.1 Third-Party Service Providers

We share your information with trusted third parties who help us operate our business:

  • Stripe: Payment processing (subject to Stripe's privacy policy)

  • Wix: Website hosting and e-commerce platform

  • Make.com: Automation and document generation

  • SendGrid: Email delivery service

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required by law, court order, or to:

  • Comply with legal obligations

  • Protect our rights or property

  • Prevent fraud or security issues

  • Respond to government requests

5.3 Business Transfers

If Safeli is involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction.

 

6. Data Retention

We retain your personal data for as long as necessary to:

  • Transaction Records: 7 years (to comply with UK tax and accounting requirements)

  • Marketing Communications: Until you unsubscribe or withdraw consent

  • Website Analytics: 26 months maximum (as per cookie settings)

After the retention period expires, we will securely delete or anonymise your data.

 

7. Your Rights

Under UK GDPR, you have the following rights:

7.1 Right of Access

You can request a copy of the personal data we hold about you.

7.2 Right to Rectification

You can ask us to correct inaccurate or incomplete data.

7.3 Right to Erasure

You can request deletion of your data (subject to legal retention requirements).

7.4 Right to Restrict Processing

You can ask us to limit how we use your data in certain circumstances.

7.5 Right to Data Portability

You can request your data in a machine-readable format to transfer to another service.

7.6 Right to Object

You can object to processing based on legitimate interests or for marketing purposes.

7.7 Right to Withdraw Consent

Where we process data based on consent, you can withdraw it at any time.

7.8 How to Exercise Your Rights

To exercise any of these rights, please contact us at hello@safeli.co.uk. We will respond within one month of receiving your request.

 

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Secure Socket Layer (SSL) encryption for data transmission

  • Secure payment processing through PCI-DSS compliant providers

  • Access controls and authentication measures

  • Regular security assessments

  • Staff training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

 

9. International Data Transfers

Your data is primarily stored and processed in the United Kingdom and European Economic Area (EEA). If we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK Information Commissioner's Office

  • Adequacy decisions recognising equivalent data protection standards

  • Binding corporate rules or certification schemes

 

10. Children's Privacy

Our services are not directed at children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

 

11. Marketing Communications

We will only send you marketing emails if you have opted in to receive them. You can unsubscribe at any time by:

  • Clicking the "unsubscribe" link in any marketing email

  • Contacting us at hello@safeli.co.uk

Please note that unsubscribing from marketing emails does not affect transactional emails (such as order confirmations).

 

12. Cookies

We use cookies to improve your experience on our website. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

 

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

  • Posting the updated policy on our website

  • Updating the "Last Updated" date

  • Sending an email notification (for material changes)

Your continued use of our website after changes constitutes acceptance of the updated policy.

 

14. Complaints

If you have concerns about how we handle your personal data, please contact us first at hello@safeli.co.uk. We will investigate and respond to your complaint.

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Website: www.ico.org.uk
Helpline: 0303 123 1113

 

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: hello@safeli.co.uk
Website: www.safeli.co.uk

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