Cookie Policy
Cookie Policy
Last Updated: December 2025
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1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, recognise you when you return, and improve your browsing experience.
2. How We Use Cookies
Safeli uses cookies to:
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Enable essential website functionality
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Remember your preferences and settings
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Understand how visitors use our website
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Improve our website performance and user experience
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Process orders and payments securely
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as:
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Security and authentication
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Shopping basket functionality
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Payment processing
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Session management
Legal Basis: These cookies are necessary for contract performance and do not require consent under UK law.
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information about:
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Pages visited
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Time spent on pages
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Navigation paths
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Error messages encountered
Examples: Google Analytics (if used) tracks website usage and performance. Wix Analytics provides insights into visitor behaviour.
Legal Basis: Consent (you can opt out of these cookies)
3.3 Functionality Cookies
These cookies remember your choices to provide enhanced, personalised features such as:
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Language preferences
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Region selection
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Customised content
Legal Basis: Consent (you can opt out of these cookies)
3.4 Targeting/Advertising Cookies (If Applicable)
If we use advertising or remarketing services, these cookies may:
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Track your visit to our website
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Show you relevant advertisements on other websites
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Measure advertising campaign effectiveness
Legal Basis: Consent (you can opt out of these cookies)
4. Third-Party Cookies
Some cookies are set by third-party services that appear on our pages. We use the following third-party services:
4.1 Wix
Our website is hosted on Wix, which sets cookies for website functionality and performance, security and fraud prevention, and analytics and site optimisation.
For more information, see Wix's Cookie Policy at https://www.wix.com/about/privacy
4.2 Stripe
Payment processing is handled by Stripe, which sets cookies for fraud detection and prevention, secure payment processing, and compliance with payment card industry standards.
For more information, see Stripe's Privacy Policy at https://stripe.com/gb/privacy
4.3 SendGrid
Email delivery may involve tracking cookies for email delivery confirmation and email open rates (if applicable).
For more information, see SendGrid's Privacy Policy at https://www.twilio.com/legal/privacy
4.4 Google Analytics (If Used)
If we use Google Analytics, cookies collect anonymous data about website traffic and visitor behaviour, popular pages and content, and user demographics (in aggregate).
For more information, see Google's Privacy Policy at https://policies.google.com/privacy
5. Cookie Duration
Cookies can be session cookies or persistent cookies.
5.1 Session Cookies
Temporary cookies that expire when you close your browser. Used for essential functions like maintaining your shopping session.
5.2 Persistent Cookies
Cookies that remain on your device for a set period or until you delete them. Used for remembering preferences and analytics.
Typical Duration: Functionality cookies last up to 1 year. Analytics cookies last up to 26 months. Authentication cookies last for the session or up to 30 days.
6. Managing Your Cookie Preferences
6.1 Cookie Consent Tool
When you first visit our website, you'll see a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customise your cookie preferences.
You can change your cookie preferences at any time by clicking the cookie settings link in our website footer.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can block all cookies, block third-party cookies, delete cookies after each session, or receive notifications before cookies are stored.
Please note: Blocking or deleting certain cookies may affect website functionality and your user experience.
6.3 Browser-Specific Instructions
Google Chrome: Settings > Privacy and security > Cookies and other site data
Mozilla Firefox: Options > Privacy and Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and website data
Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
6.4 Opt-Out Tools
For analytics cookies, you can opt out using the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout
7. Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you don't want your online activity tracked. We respect DNT signals and will not track users who have enabled this feature, beyond strictly necessary cookies.
8. Mobile Devices
Mobile devices use similar technologies to cookies. You can manage these through your device settings.
iOS: Settings > Safari > Privacy and Security
Android: Settings > Google > Ads > Opt out of Ads Personalisation
9. Impact of Disabling Cookies
If you disable cookies, some features of our website may not work properly, including:
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Completing purchases
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Maintaining your session
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Remembering your preferences
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Accessing secure areas
Strictly necessary cookies cannot be disabled if you want to use our website's core functionality.
10. Detailed Cookie List
Below is a list of the main cookies we use:
svSession
Purpose: Wix session management
Type: Strictly Necessary
Duration: 2 years
hs
Purpose: Wix security
Type: Strictly Necessary
Duration: Session
_ga
Purpose: Google Analytics tracking
Type: Analytics
Duration: 2 years
_gid
Purpose: Google Analytics tracking
Type: Analytics
Duration: 24 hours
consent
Purpose: Cookie consent preferences
Type: Strictly Necessary
Duration: 1 year
Note: This list may be updated as we add or remove services.
11. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in the cookies we use, legal requirements, or our services or technology.
When we make changes, we will update the "Last Updated" date at the top of this policy.
12. Questions About Cookies
If you have questions about how we use cookies, please contact us:
Email: hello@safeli.co.uk
Website: www.safeli.co.uk
13. Further Information
For more information about cookies and how to manage them, visit:
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Information Commissioner's Office (ICO) - Cookies at https://ico.org.uk/for-the-public/online/cookies/
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AllAboutCookies.org at https://www.allaboutcookies.org/
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Your Online Choices at https://www.youronlinechoices.com/uk/
